BOBBi Magazine captures the pulse of today’s most exciting creative moments — from the runways of New York Fashion Week and Miami Swim Week to Sports Illustrated events and beyond. With a lens focused on fashion, artistry, and culture, BOBBi spotlights the people shaping the visual language of our generation.
More than just a magazine, BOBBi is a platform for artists—a growing, global creative community built on collaboration, storytelling, and imagination. Our mission is to highlight emerging and established talent alike, while offering thoughtful insight, honest conversation, and inspiring perspectives that encourage resilience, curiosity, and creative growth.
At BOBBi, we believe fashion is more than aesthetics.
Fashion is explorative.
Fashion is expressive.
Fashion is political.
Fashion is art, craft, skill, and patience.
Fashion is community—an ever-evolving dialogue between creators and culture.
Through our features, essays, and visual stories, BOBBi aims to revive the whimsy, storytelling, and artistic expression that make fashion truly magical. We celebrate individuality while fostering collaboration, continually evolving to reflect the world we live in and the creativity that drives it.
Thank you for supporting this vision and the incredible team of artists, writers, and dreamers who bring BOBBi to life.
With love,
xoxo, Mads
(And the name? It’s inspired by my dog, Rupert—who I lovingly call Bobby. A playful nod to personality, warmth, and the unexpected—just like the magazine itself.)
